Jesse Velez — Idea in Motion
All selected work

CASE STUDY 03 / AI WORKFLOW DESIGN

Faith, Fear
& Happiness365 Content System

A repeatable six-stage workflow. A year of completed devotionals.

A creative system that connects original writing, research, human review and AI support with books, digital publishing and reader journeys.

Warm reference artwork showing writing materials, an open book and a cup
From a single source to connected publishing experiences.

MY ROLE

Workflow design · Original writing · Prompt development · Biblical research · Human review · Editing · Quality control · SEO · Publishing · Content repurposing

THE WORKBENCH

ChatGPT · WordPress · Midjourney · MailerLite · Canva · Microsoft Word · Adobe Photoshop · Amazon KDP · Suno

365Completed devotionals
6Workflow stages
158Pages in the book
12,936YouVersion subscriptions
4,239Completions
4.7 / 5Average rating

01 / THE SIX-STAGE WORKFLOW

Structure that supports the writing.

Make the process repeatable.
Keep the judgment human.

The system gives each devotional a clear path from source material to a finished piece. Research, interpretation and evaluation remain part of that path.

  1. 01

    Gather input

    Bring together the Scripture, theme, context and direction for the piece.

  2. 02

    Interpret

    Examine meaning and context before moving into practical application.

  3. 03

    Outline

    Shape the central idea, progression and takeaway.

  4. 04

    Write

    Develop the devotional with clarity, warmth and a purpose for the reader.

  5. 05

    Polish

    Review accuracy, voice, readability and supporting content.

  6. 06

    Revision

    Make editorial changes and resolve issues before publication.

365 completed devotionals

A repeatable process supported sustained production while keeping interpretation, editorial decisions and quality review in the work.

02 / REPURPOSING A SINGLE INPUT

One strong source.
More ways to serve a reader.

The core devotional supports related formats, each adapted for its own use. Repurposing begins with the source and carries its meaning into a different experience.

THE STARTING POINT

Reviewed devotional content

01

Devotional

The complete reading experience.

02

Short-form

A concise version for quick reading.

03

Journal questions

Prompts for personal reflection.

04

Prayer

A response to the devotional’s theme.

05

Email

Support for a reader’s inbox.

06

Social

Content adapted for social channels.

07

Lyrics

The theme expressed through song.

08

Visuals

Imagery directed by the message.

03 / FROM DEVOTIONALS TO A BOOK

Selection · Expansion · Production
Faith, Fear & Happiness paperback cover featuring an illustrated family
The Faith, Fear & Happiness paperback.

A 158-PAGE MULTIMEDIA DEVOTIONAL

A collection becomes
a reading journey.

Thirty devotionals were selected and expanded into Faith, Fear & Happiness.

The book was published through my own imprint, Velez Publishers, with QR-linked music and digital experiences. Editorial selection and expansion shaped the source material into a connected book.

30Selected devotionals
158Pages in the book
Inside the production process

The work extended beyond drafting: selecting material, developing it for a book-length experience, preparing the publication and connecting the printed pages with digital content.

04 / YOUVERSION RESULTS

Published work. Real readers.
Phone preview of the Faith, Fear & Happiness YouVersion reading plan
The devotional in a digital reading format.

DIGITAL PUBLISHING

Another format.
A wider reading experience.

YouVersion provided a publishing channel for readers to engage with the devotional content.

Subscriptions, completions, responses and ratings provide a record of how readers engaged with the published plan.

12,936Subscriptions
4,239Completions
94Responses
4.7 / 5Average rating

Reported results from the supplied project reference.

05 / AUTOMATED READER JOURNEY

Publishing includes the path to the content.
Laptop preview of a devotional email from the automated reader journey
The MailerLite email experience.

A SEVEN-DAY EXPERIENCE

Give the content
a path to the reader.

MailerLite connected discovery, signup and a scheduled devotional email sequence.

A seven-day experience brought the publishing system into the inbox, with devotional content and a call to action as part of the reader’s journey.

  1. 01Landing page
  2. 02Signup
  3. 03Email sequence
  4. 04Devotional content
  5. 05Call to action
What automation contributes

The sequence adds a repeatable delivery process around the content. The writing and editorial work form the source; automation helps carry it to readers over time.

06 / WHAT I LEARNED

A system makes room for sustained creative work.

Consistency takes structure.
Meaning takes care.

01

A workflow solves recurring problems.

A clear sequence makes repeated production more manageable and gives each piece a path to completion.

02

Human input comes first.

The Scripture, context, purpose and editorial direction shape what the tools help produce.

03

Evaluation belongs in the process.

Review and revision work best as defined stages, with time to examine both meaning and presentation.

04

Repurposing needs a strong source.

A well-developed devotional gives related formats a clear message to carry forward.

HUMAN IDEAS. AI-POWERED CREATIVE SYSTEMS.

Build the system.
Keep the purpose in view.