Human judgment matters at scale.
More output creates more decisions. Evaluation and curation are central parts of the work.
CASE STUDY 01 / AI PRODUCT DEVELOPMENT
1,500 Christian
Image Collection
Turning 3,000 AI generations into a curated commercial product.
An end-to-end exploration of creative direction, human evaluation, digital product design and paid distribution.
~3,000Images generated
1,500Images selected
1,570Etsy visits
25Orders
1.6%Conversion rate
01 / THE IDEA
A familiar need.
A new way to build.
What if an affordable image collection could be purpose-built for churches, ministries and Christian creatives?
Long before generative AI, I remember buying inexpensive clip-art CDs filled with thousands of images. When AI arrived, that model came back to mind: a useful collection, organized around a specific audience, offered as a digital product.
The opportunity was to create something people could use. That required a visual direction, a selection process and a finished package.
02 / THE PROCESS
Human judgment at every stage.Generation was the beginning.
The product took a process.
I directed the work from the initial concept through image evaluation, production, packaging and promotion.
- 01
Define
Set the audience, purpose and product concept.
- 02
Generate
Develop prompts and explore visual directions.
- 03
Evaluate
Review the outputs with human judgment.
- 04
Curate
Select the images that belong in the collection.
- 05
Produce
Upscale and prepare selected images.
- 06
Package
Organize categories and prepare delivery.
- 07
Market
Publish on Etsy and test paid creative.
- 08
Measure
Review visits, orders and campaign response.
03 / FROM 3,000 TO 1,500
Selection is creative work.Half the outputs.
A more useful whole.
Approximately 3,000 generations became 1,500 selected images. Curation, upscaling and organization turned the outputs into a commercial collection.
50%
Approximately half of the generated images were selected. The finished product reflects what I chose to keep, refine and organize.
SELECTED COLLECTION ARTWORK
Different styles.
A shared purpose.
04 / THE MARKETING EXPERIMENT
Publish. Test. Learn.A product needs
a path to its audience.
Publishing the collection was one step. Paid social added a way to test how different visuals connected with potential customers.
Creative-level click and cost figures as reported in the project reference.
05 / RESULTS
Real reach.
Useful signals.
55,896Meta reach
69,167Impressions
1,074Link clicks
$0.13Cost per click
1.55%Click-through rate
What the numbers show
The campaign reached a real audience and drove traffic. The Etsy snapshot records 25 orders from 1,570 visits, with a reported 1.6% conversion rate. Together, these provide useful evidence for refining the offer and its presentation.
Reported project snapshots. Campaign and storefront figures are presented separately; direct sales attribution and profitability are not established by these numbers.
06 / WHAT I LEARNED
What carries into the next project.The tools generate.
The decisions make the product.
Testing reveals what connects.
Audience response gives creative choices evidence beyond personal preference.
Your audience can challenge assumptions.
A useful concept still needs a clear offer, a suitable presentation and a path to buyers.
AI is a starting point.
A finished product needs production, organization, delivery and continued learning.
HUMAN IDEAS. AI-POWERED CREATIVE SYSTEMS.